Miss Perez

This typographically driven brand identity reflects the mothering femininity, home-made quality, passion for food; care for people and Latina vibrancy of Miss Perez. The custom letterforms are deliberately ‘un-finished’ and rough, leaving the brandmark with a rustic and personal vibe. The Sandinista-style type was laser cut from rusted steel to mark the entry statement and the typeface is even hand painted on the restaurant walls serving as a wayfinding system.

Finalist (Typography) at the 37th Annual Adelaide Advertising and Design Club (AADC) Awards (2014).