Portfolio

Alpha State helped the City of Charles Sturt develop a new brand and communications device for the future strategic vision of the city. ‘Imagine Tomorrow’ includes an interactive microsite and accompanying smart phone app allowing community members to provide thoughts ideas and feedback on their visions for the future of their city.

www.imaginetomorrow.com.au

www.findondental.com.au

The Woodville Town Hall has served many purposes since its initial construction in 1903. During the ‘Golden Age’ of cinema its newly constructed hall served as an ornately decorated movie theatre. Situated in the Town Hall, this series of displays tells the story of the films it showed, the machinery of the projection room and the 1927 opening night.

Designer: Matt Walker

Aaron Neaves is a clinical psychologist specialising in children’s cases and needed a new identity to represent his practice.

Fiercely maternal (and paternal), elephants will protect and nurture their young at all costs. A symbol of wisdom in Asian cultures and also known for their memory, intelligence and ability to grieve, elephants are thought to be on par with cetaceans and hominoids.

Aristotle once said the elephant was “the beast which passeth all others in wit and mind”.

Couple this with the playful use of the jigsaw puzzle and we have an identity that perfectly reflects Aaron Neaves’ empathy, understanding and interaction with children.

Creative Director: Kade Marsh
Writer: Roger Keynes
Designer: Tess Malpas
Finished Artist: Rhyen Ellis

One charity event, one big screen, no budget. What to do?

As a supporter of Autism SA, we at Alpha State donated our time to this worthy cause. Joining us in our efforts were five Vimeo, Flickr and YouTube members from the Netherlands to New York, who donated their videos and music. This was the result.

Thanks go out to…

Yutaka Tsutano flickr.com/​photos/​ivyfield
Tom Lin flickr.com/​photos/​tom_lin
Vincent Tilanus vimeo.com/​23972323
Mark Sebastian markjsebastian.com
ke-ta vimeo.com/​22929986

Featured at the 2011 Autism SA Charity Ball, the Wineworks Wine Wall was a ‘lucky sip’ where $20 guaranteed you a bottle of wine: everybody wins, but some were much luckier than others (there was even a bottle of Grange hiding there).

Linkbridge builds the connection between business, people and culture.

When ‘LINK’ and ‘BRIDGE’ are centered one under the other, the two letter ‘I’s line up perfectly.

By bridging the gap between these two letters, this coincidence lends itself to a design solution that illustrates the name.

eQuip’d supplies the hospitality industry with specialised equipment, advice and service that is second to none.

The symbolism within the ’Q’ evokes the universal on/off symbol that is seen on most modern electronic equipment. From another perspective, a coffee cup becomes apparent.

This symbol not only represents the products that eQuip’d supplies and maintains, but it also represents the simplicity of the business’ service.

Individuals living with autism have an under or over sensitivity to the senses and experience them differently. As a proud supporter of the Autism SA Charity Ball, Alpha State have produced a range of promotional materials for the event. The concept we have developed uses a feather and petal to create a heart shape, as love is the ‘common sense’ we all share.

Event Details: 7pm Saturday 4 June 2011 at Adelaide Entertainment Centre
Includes: Three course meal, beverages from Yalumba Wines and Coopers Brewery and performances from Adelaide’s popular band Wasabi and jazz artist Aaron James

To make a booking, please visit www.autismsaball.org.au or contact Jessica on (08) 8462 0653 or by email at jbostock@autismsa.org.au.

www.rugbymaddest.com

Client: Tourism Tonga
Agency: Alpha State
Creative Director: Kade Marsh
Writer: Roger Keynes
Designers: Matt Walker, Rhyen Ellis
DOP: David Mackey, Mackbell Films
Post Production: Tim Ash, Trace Elements Media
Audio: Justin Pounsett, The Audio Embassy

www.rugbymaddest.com

Client: Tourism Tonga
Agency: Alpha State
Creative Director: Kade Marsh
Writer: Roger Keynes
Designers: Matt Walker, Rhyen Ellis
DOP: David Mackey, Mackbell Films
Post Production: Tim Ash, Trace Elements Media
Audio: Justin Pounsett, The Audio Embassy

www.rugbymaddest.com

Client: Tourism Tonga
Agency: Alpha State
Creative Director: Kade Marsh
Writer: Roger Keynes
Designers: Matt Walker, Rhyen Ellis
DOP: David Mackey, Mackbell Films
Post Production: Tim Ash, Trace Elements Media
Audio: Justin Pounsett, The Audio Embassy

Real community members of the City of Charles Sturt welcomed Art Director Kade Marsh and Photographer Sarah Long into their lives for a day.

The portraits that where taken capture the individuality of each resident. Together, the gallery of images offer a glimpse into the many diverse stories of the City of Charles Sturt.

http://www.charlessturt.sa.gov.au/site/page.cfm?u=657

The City of Charles Sturt is a diverse community of people. Over the past two years, “Hello, I’m Charles Sturt.” has become an iconic phrase for this council.

Real Charles Sturt residents, young and old alike feature as the many ‘faces’ of this municipality bringing a wide and diverse community together as one.

The images feature on banners, signs, council communications and other promotional material.

Photography by Sarah Long, Longshot Images

http://www.charlessturt.sa.gov.au/site/page.cfm?u=657

Maximus Wines Australia produce handcrafted premium wines from McLaren Vale, South Australia. Alpha State is responsible for their packaging and ongoing brand development.

We all want to live in a safer world. This animated TVC brings that world to life as it showcases an idealistic world of safe driving.

Written by Showpony Advertising’s Parris Mesidis, Alpha State was asked to art direct the animation – superbly brought to life by local animation studio The PRA.

Client: Bridgestone
Agency: Showpony Advertising
Creative Director / Writer: Parris Mesidis
Account Director: Matt Basso
Art Director: Kade Marsh
Producer: Paula Smith
Animation: The PRA
Animation Director: James Calvert
Audio: Justin Astbury & Justin Pounset

The Nino Pilla International Academy of Martial Arts regularly runs seminars and workshops around the world featuring some of the biggest names in the martial arts and the health & fitness industry.

Alpha State is proud to be associated with NPIAMA helping to bring some of these great names to Australia.

In conjunction with communikate et al, Alpha State developed an identity for the City of Tea Tree Gully’s future vision for the municipality.
The create20forty brandmark combines two very contrasting typefaces: Bauer Bodoni Black Italic brings a sense of heritage and history whilst the ‘20’ is set in Helvetica Neue Heavy Condensed Oblique which introduces a contemporary edge to the identity.