Our branding process

Whether your brand is well established or brand spanking new, Alpha State’s branding process can help you build up positive brand equity and value.

  • Brand Audit

    Before we begin making any recommendations to move forward with your brand, we must first thoroughly understand both you and your business. By the end of this process, we hope to know your business sector nearly as well as you do.

    • Brand Review & Immersion
    • Industry Landscape
    • Existing Identity
    • Brand Personality
    • Brand History
    • Existing Brand Equity

  • Market Research

    Now we may have a good idea about where to take your brand; and you probably have your own opinions too, but the most important people to ask are your customers. This is where we find out how your brand is really perceived.

    • Key Stakeholder Interviews
    • Customer Surveys
    • Consumer Insights
    • Strategic Brand Analysis

  • Brand Identity

    This is our opportunity to establish your corporate personality. Beyond just a logo, we analyse every physical manifestation of your brand to ensure visual continuity and brand recognition.

    • Naming
    • Logomark
    • Positioning
    • Brand Architecture
    • Colour Palette
    • Typography
    • Brand Voice
    • Visual Language
    • Style Guide

  • Brand Building

    Now that you have a look and a feel for your brand, let’s start implementing some brand building exercises and get your brand out into the marketplace. This is where brand recognition is created.

    • Stationery
    • Signage
    • Livery
    • Website
    • Advertising
    • Marketing

  • Track & Evaluate

    By tracking and evaluating your brand, we can measure your projects’ success. We can revisit our original brief and ensure that all our objectives and goals have been reached (if not surpassed).

    • Goals, Objectives & Deliverables
    • Analysis of Results
    • Increased Brand Awareness
    • Increased Brand Equity
    • Increased Brand Value

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