Portfolio

The logomark embraced in the Elke Langman visual identity has been inspired by the art of sacred geometry – specifically the ‘Horn Torus’ creating a beautiful flower pattern purely by the use of overlapping circles.

Circles are a symbol of form without beginning or end, representing totality; perfection; wholeness and infinity. The resulting emblem demonstrates that there is beauty in everything – an appropriate mark for a facial rejuvenation clinic.

www.elkelangman.com.au

‘Insieme’ – Italian for togetherness – is two sisters’ vision to create a traditional and authentic Italian restaurant to be reflected in every way from the built form, through to the identity and, of course, the food.

An emphasis on purity, sophistication and authenticity is reflected throughout the brand.

Copperplate Gothic was chosen to represent the Insieme brand. Sophisticated and traditional, this face perfectly complements the restaurant’s brand values.

An illustration of a ‘face’ is probably the first thing that comes to mind when designing a visual identity that includes the word ‘face’ in the business name, but this identity manages to do just that whilst keeping the logomark fresh, inspiring and original.

The inclusion of a matrix of pixels, sets a tone for the organisation that says progressive, ‘leading edge’ and technically advanced.

The hard shape of the pixel mosaic is softened by the contours of face profile ensuring that this identity will connect with both a female and a male audience.