Portfolio

Aaron Neaves is a clinical psychologist specialising in children’s cases and needed a new identity to represent his practice.

Fiercely maternal (and paternal), elephants will protect and nurture their young at all costs. A symbol of wisdom in Asian cultures and also known for their memory, intelligence and ability to grieve, elephants are thought to be on par with cetaceans and hominoids.

Aristotle once said the elephant was “the beast which passeth all others in wit and mind”.

Couple this with the playful use of the jigsaw puzzle and we have an identity that perfectly reflects Aaron Neaves’ empathy, understanding and interaction with children.

Creative Director: Kade Marsh
Writer: Roger Keynes
Designer: Tess Malpas
Finished Artist: Rhyen Ellis

Linkbridge builds the connection between business, people and culture.

When ‘LINK’ and ‘BRIDGE’ are centered one under the other, the two letter ‘I’s line up perfectly.

By bridging the gap between these two letters, this coincidence lends itself to a design solution that illustrates the name.

eQuip’d supplies the hospitality industry with specialised equipment, advice and service that is second to none.

The symbolism within the ’Q’ evokes the universal on/off symbol that is seen on most modern electronic equipment. From another perspective, a coffee cup becomes apparent.

This symbol not only represents the products that eQuip’d supplies and maintains, but it also represents the simplicity of the business’ service.

Individuals living with autism have an under or over sensitivity to the senses and experience them differently. As a proud supporter of the Autism SA Charity Ball, Alpha State have produced a range of promotional materials for the event. The concept we have developed uses a feather and petal to create a heart shape, as love is the ‘common sense’ we all share.

Event Details: 7pm Saturday 4 June 2011 at Adelaide Entertainment Centre
Includes: Three course meal, beverages from Yalumba Wines and Coopers Brewery and performances from Adelaide’s popular band Wasabi and jazz artist Aaron James

To make a booking, please visit www.autismsaball.org.au or contact Jessica on (08) 8462 0653 or by email at jbostock@autismsa.org.au.

Maximus Wines Australia produce handcrafted premium wines from McLaren Vale, South Australia. Alpha State is responsible for their packaging and ongoing brand development.

In conjunction with communikate et al, Alpha State developed an identity for the City of Tea Tree Gully’s future vision for the municipality.
The create20forty brandmark combines two very contrasting typefaces: Bauer Bodoni Black Italic brings a sense of heritage and history whilst the ‘20’ is set in Helvetica Neue Heavy Condensed Oblique which introduces a contemporary edge to the identity.