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The two letter F’s in the name ‘Fitness on Fergusson’ have been joint together to create an icon symbolic of a running track.

The business’ primary goal is to improve their clients’ fitness levels and to help them achieve their goals – this is reflected in this icon, beginning in the lower left and extending to the upper right much like a progress chart showing rapid improvement.

‘Insieme’ – Italian for togetherness – is two sisters’ vision to create a traditional and authentic Italian restaurant to be reflected in every way from the built form, through to the identity and, of course, the food.

An emphasis on purity, sophistication and authenticity is reflected throughout the brand.

Copperplate Gothic was chosen to represent the Insieme brand. Sophisticated and traditional, this face perfectly complements the restaurant’s brand values.